The market for English Language Teaching aids is huge and growing rapidly. There are around one billion learners and eleven million teachers of English today. However, with the introduction of smart phones, ebook readers and tablet computer devices such as the iPad, learners’ expectations about how they access and use learning content have changed. But my recent research  shows that the publishing sector has not implemented innovations accordingly. The traditional printed coursebook model could be outdated very quickly. I will be presenting on my research findings at Online Educa Berlin 2010 on 3 December, and outline how content producers should investigate the needs of learners, teachers and institutions, consider the latest thinking in language learning methodology and develop new products and business models.  More…