The term “monetising” is an ugly but useful term that helps businesses consider the short and medium term cash flows that they can generate from digital products and services.  They need to do this while ensuring that their strategies for generating these cash flows support and enhance  their brands and reputations.

The smartphone App stores, markets and business models and services provided by Google, Apple and Paypal are making it easier for content producers to sell their digital products and services through market places and micro payments, though the margin that these companies require are not inconsiderable.

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