The BETT Show is an annual trade show in the UK marketing  IT in Education and the first Bett show was held in 1985.  Since 2013 it has been held annually in January at the Excel Centre in East London.  I think I have attended most shows since the early 1990s, much has changed, both in the world of ICT and the use of technology in society.  The show is big, lots of stands, talks, and increasingly corporate, with the largest stands from Microsoft and Google.   Promethean, the Interactive Whiteboard manufacturer, was also prominent.


  • Meeting apps
  • Virtual Reality
  • STEM )Science, Technology, Engineering and Medicine) and STEAM (STEM +art)
  • Robotics and coding
  • Fewer mainstream publishers had stands, as did many other specialist technology companies  that usually have a large presence such as Sherston Software, Education City and Little Bridge. That said, many of these companies had staff attending for business meetings in and around the exhibition.

The international focus remains, with a Dept for International Trade (DIT) stand and stands from France, Israel, UAE, Finland, Spain, Hungary, and  Moscow City Dept of Education.

Buzz words
Here are some of the words and phrases repeated on many stands:
  • Immersive
  • Mixed reality
  • Smart learning
  • Personalised
  • Digital signage
  • Learning journey
  • Education on demand
  • + solution (homework, learning)
  • MIS
  • Hack(ing)

And, sadly for this author, very few stands from producers of resources for language learning, perhaps this set of post its on the Google stand says it all, an expectation that technology-enhanced translation means we no longer need to learn languages: