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Caroline

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Homepage: http://www.constellata.com


Posts by Caroline

moneyshot

Follow the money

I recently contributed to an article published by Sylvia Guinan’s blog on future trends in digital learning  in which I concluded with the quote “follow the money…”. This was interpreted by some readers as meaning that you should focus on doing things that make you money, whereas what I meant was that to understand the behaviour of new businesses active in English Language Teaching (ELT) you often need to look at their financial motivation and how they plan to make money from their efforts.

“Follow the money” was coined in the 1975 film “All the President’s Men” to show how journalists can uncover illegal behaviour by following money trails. But the term is also useful for understanding perfectly legal behaviour, even though some find the idea of big business making big bucks from education distasteful.

So, what are ELT’s money trails, and what do they mean? And why does this matter?

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Word Carrot

Word Carrot is LearnAhead’s first iPhone app published on the app store on 5 January 2012.  It’s a free app with 90 words and will soon be updated to enable learners to buy more words through in-app purchase.  We will then release a US English version, and an iPad version, though the current version also works on iPad.  In the longer term we hope to publish for Android and in other languages.  The accompanying website has articles and free worksheets that teachers can use for teaching the word sets featured in the apps.