The answer to my question proved complicated, here are my presentation slides from the IATEFL Conference in Birmingham in April 2016, in which I revisited research into the future of the ELT coursebook that I started in 2010.
In my research I found printed coursebooks continue to be widely used, and the take up of digital alternatives has been slower than I predicted in 2010.
Teachers and students: online outside the classroom, offline inside the classroom.
I also found that the publishing sector is struggling to make money from coursebooks and digital alternatives, as governments cut budgets, consumers expect content for free, and the result has been very challenging for people involved in the sector, particularly authors. There are some interesting developments and initiatives, but important pedagogical issues still need to be resolved.
I talked about the research that I helped carry out into the IATEFL Web Conference 2014 at IATEFL Manchester on Tuesday 14 April 2015 at 1025 and here are my Powerpoint slides.
Virtual unknown IATEFL Manchester 2015 Caroline Moore
You can see Mercedes Viola and me discuss the conference and the research in this interview:
and my talk was filmed for IATEFL Online:
“Little is known about the effectiveness of web conferences in education and professional development. This presentation analyses the discourse used in IATEFL’s October 2014 2-day Web Conference, and participant evaluation of the event. It will conclude with suggestions for the creation of optimal conditions for successful and engaging educational webinars, and recommend appropriate evaluative tools. ”
I recently contributed to an article published by Sylvia Guinan’s blog on future trends in digital learning in which I concluded with the quote “follow the money…”. This was interpreted by some readers as meaning that you should focus on doing things that make you money, whereas what I meant was that to understand the behaviour of new businesses active in English Language Teaching (ELT) you often need to look at their financial motivation and how they plan to make money from their efforts.
“Follow the money” was coined in the 1975 film “All the President’s Men” to show how journalists can uncover illegal behaviour by following money trails. But the term is also useful for understanding perfectly legal behaviour, even though some find the idea of big business making big bucks from education distasteful.
So, what are ELT’s money trails, and what do they mean? And why does this matter?
I’m just back from TESOL France, where I went to some great presentations and met lots of very interesting people. It was also great to be back in Paris. I gave a presentation entitled “Could you be a digital materials writer?” and you can download the slides here.
I was delighted to be elected as Chair of IATEFL’s Electronic Committee and look forward to working with committee members over the next 3 years. I will do my best to fulfil my election commitments:
• Review and streamline important online “customer journeys”
• Help SIGs with their websites and online coverage of SIG events
• Create a searchable archive of articles and videos from past events
• Help SIGs offer more webinars
• Continue to develop a network of conference and event bloggers
• Make all resources mobile friendly
• Use Social Media to generate more interaction with members as we are beginning to see on IATEFL’s Facebook Group (now 2000+ members)
• Extend access and interaction with Associates and the Wider Membership scheme.
I will work to ensure that our use of technology is flexible and responsive, so we can build a online presence and community that reflects the ethos of IATEFL and its members.